Brioni

From the impeccable lines where the shoulder meets the sleevehead, to the telltale stitching that runs along the outside of the lapels, a Brioni suit bears the earmarks and quality construction of custom tailoring, virtues that practically no clothing designers or manufactures can claim to, whether they are Italian, French, British or American. This is true elegance, true quality. An important result of the handwork that went into the early Brioni tailored clothing was unsurpassed comfort. In the last decade, menswear designers have striven in every possible way to impart comfort and ease into their suits. Most simply exaggerated the cut and shape, working on the premise that looser was more comfortable, and that fewer sizes would fit more people.

Brioni, on the other hand, has been achieving comfort and ease in tailored clothing for more than five decades by remaining faithful to the canons of classic tailoring and never compromising on shape. Because all Brioni clothing is made by hand, they are able to make up the softest, lightest fabrics in the world; luxurious cloths that could never be used for machine-made clothing. Fine tailoring, such as Brioni’s, may be considered an art. It is not an appreciated art, but for those few who do appreciate the art of a well-cut suit, it is so. Brioni produces something that is beautiful to look at. It is also reflective of personality. When you are wearing one of Brioni’s suits, it affects your entire nervous system, in the sense that it wears you and you wear it. Like great art, it enhances you, making you feel more alive and more stimulated. Fashion, even with regard to tailored clothing, is fleeting. True style is eternal. Understanding, intuitively, the difference between the two was key to the genius that distinguished Fonticoli and Savina and the legacy which they left behind known as Brioni -a legacy, it is clear that American men will continue to discover well into the millennium… and perhaps beyond.